Over the years, I have managed several high-profile social accounts with Disney, Paramount+, FOX, and NBC. Below is a list of those accounts, with a description of key highlights during my time as a Social Media Manager.

Freeform: As Freeform’s Senior Brand Social Media Manager, I direct the strategy for its brand handles. Because Freeform has the unique position of accessing its iconic legacy programming — like Pretty Little Liars and The Fosters — as well as Disney classics — like Mulan and The Princess Diaries — the potential to create engaging content is limitless. So, that, mixed with an updated, Gen Z-friendly voice, marks a perfect storm for our social pages.

Special Ops: Lioness: One of the great things about Paramount+ is its long list of partners. For MTVE titles, like Special Ops: Lioness and other Taylor Sheridan works, like 1883, 1923, and Tulsa King, my team works directly with our counterparts on the studio side. Forging these relationships is a cornerstone to success, both in thoughtful campaigns for our specific titles and in creating easy synergy throughout our libraries. On top of this, I led the creation and organization of weekly assets for both our handles in-season, as well as planned an extensive binge campaign to continue awareness and engagement drivers.

Rabbit Hole: This title is all about deception, Big Brother’s watchful eye, and why nothing in life is actually a choice. So, I managed a social agency to curate accounts with this messaging in mind — with an ominous voice, coded messages (and rewards), and exclusive CM outreach for those who dare open a DM from a stranger. On top of this, I project-managed a massive campaign to eventize Rabbit Hole’s premiere, in which the show handles hacked the Paramount+ brand handle… thousands of posts, gone in seconds… with only one title remaining. 😈 This project was an incredible opportunity to test the fictional “algorithms of control” with the very real ones on our social channels every day.

The Masked Singer: In my first month at FOX, as an Associate Social Media Manager, I was put on the network’s number-one priority show: The Masked Singer. I assisted the then-Director of Social Media in ideating, creating, and managing content – but when she left the company in the middle of Season 6, I was soon the only member on the team with historic knowledge of how the show works on social. And so, I assumed leadership of the show – even continuing on through the launch of Season 7. This includes communicating needs with talent, video, and graphics teams for our rollout. And to help with Season 7, we brought on an agency to gather social content during production – who I led every step of the way, primarily focusing on trends for TikTok and IG Reels. I’m proud of the way I quickly stepped up to steer this beast of a ship in all aspects of marketing.

Welcome to Flatch: For the first time in FOX’s history, I created sustained in-world social handles — for the mockumentary, Welcome to Flatch. I optimized the accounts’ style guides to fit their respective platforms – for example, Facebook’s voice is that of a technologically-impaired Gen X-er and TikTok’s voice is that of a Gen-Z wanna-be influencer (all of which aligns with the colorful cast of characters featured in the show). And to support its initial launch, I led a $1.85M paid campaign, partnering with more than 100 influencers, including Tan France and Miranda Sings. Throughout, I I worked closely with Lionsgate, BBC, the showrunners, and talent to craft content as a true extension of the show – a creative bridge that FOX hadn’t used before.

FOX’s Animation Domination: I managed several of the legacy animation shows at FOX, like Family Guy and Bob’s Burgers — as well as new shows, like Duncanville and HouseBroken. My favorite part of our campaigns for these shows is the community engagement. With dozens of seasons, cultivating a fan hub centered on showing our appreciation for the lasting support is just as important as marketing the new episodes. With launching extra profiles on emerging platforms like TikTok, #FanArtFridays, and constant replies to fans, I’m proud to keep the conversation going on these historic shows.

Pivoting: This was the first brand-new show I independently launched on social. I led its strategic and creative set-up and rollout several months before the series premiere with behind-the-scenes assets and talent activations. For one campaign — the voicemails — I worked with the showrunner to script in-world messages, talent to record them, and FOX’s graphics team to create them. And I’m grateful for the teamwork at every level to make these socials polished (and a little edgy).

Call Me Kat: I started running the Call Me Kat social pages ahead of its Season 2 launch. In my creative leadership, I followed the pre-established tone while also finding new, inventive ways to engage with the fandom — like launching a Cat of the Month series and showcasing exclusive deleted scenes. Taking over a niche show like this was a great experience in copywriting outside of my traditional style while keeping a community — that I wasn’t originally familiar with — running smoothly during a transition.

Alter Ego: This was the first show I ever went to set during production for with FOX. While the avatar singing competition series was filming its first season, I led and captured social content with the judges and the contestants — from TikTok trends to countdown images for Facebook. I was able to brainstorm and implement my ideas from start to finish, in a quick turnaround, for its premiere campaign.

NBC 7 San Diego: During my time at NBC 7 San Diego, I was quickly promoted to Social Media Manager at the start of 2020. In a newsroom… Leading that digital team on social through one of the most challenging years in our lifetimes shaped me in so many ways. More than ever, I presented a decisive, singular voice for the station across all of our platforms with perfect language that had no room for failure. And during one of the largest traffic spikes in our station’s history, I understood how to pitch, frame, and boost stories on a budget, based on analyzing trends, to have the greatest reach online.

#StolenNBC: During my time at NBC 7 San Diego, I led countless social initiatives, but the first campaign I had complete creative control over was for a docu-series the station created, called STOLEN: A Year-long Investigation Into Child Sex Trafficking & Exploitation. I built the style guide and templates from scratch in the Adobe Suite and started plugging in content from the series, crafting digestible content for social that was accurate and sensitive to the serious subject matter. And from there, I curated a nine-month campaign calendar for how the station would continue to support the docu-series, long after it aired on broadcast. The whole project was a “trial run” for how the Investigative Team could create long-form content. And due to their immense talent and my marketing leadership, we won a National Edward R. Murrow Award and an Emmy Award. And I’ll always be proud of the team’s close collaboration and try-anything attitude in the early months of the project.